NEW YORK & SAN FRANCISCO — Dec. 8, 2021 — Hotwire, the leading global technology communications consultancy part of Enero Group, has launched Hotwire Into Tech — an on-demand course for mid-to-senior marketing and communications professionals interested in transitioning to a job in technology. Enrollment is now open in the U.S. and course content will be available on February 15, 2022.
Technology continues to be one of the fastest-growing sectors of the economy. This growth has led to high demand for experienced marketing and communications professionals to fill business-critical positions in tech companies and tech-focused communications consultancies and agencies. This demand is currently met with limited supply, requiring a new approach to finding talent to fill the gap. At the same time, the need to increase diversity in tech communications and marketing, specifically in mid-upper management positions, has never been greater. Hotwire Into Tech is designed to address these challenges and provide interested professionals a pathway to transition into the technology sector.
“As the demand for tech marketing and communications professionals continues to grow, we need to find new ways to bring new and fresh talent into the industry,” said Heather Kernahan, Hotwire Global CEO. “We often see people who haven’t worked in tech assuming that they aren’t qualified, but that’s not the case. Hotwire Into Tech addresses this misconception and gives people a better understanding of the industry and how to land their dream job in tech.”
Hotwire Into Tech is a free skill building course that consists of three 30-minute segments designed to provide an overview of the tech industry, offer tips for how to get a job in tech, and share insights on what it’s really like to work in tech from leaders in the field. Hotwire has partnered with industry experts across communications, public relations, marketing, and media to lead the course modules. Instructors include Aarti Shah, a PR industry and media executive with PRovoke Media and Bill Detwiler, an award-winning tech journalist and editorial leader.
In the final segment, Heather Kernahan, Global CEO, Hotwire is joined by three other tech industry leaders — Michael Kaye, Corporate Communications Manager at LinkedIn; April Marks, Director of Public Relations at Envoy; and Marcy Massura, CMO at Brightspot — who share their career journeys in and out of tech, with agencies, consultancies, and tech companies.
Hotwire is the global technology communication consultancy, part of the Enero Group. Founded in 2000, we operate a worldwide network of wholly owned offices and partners serving a range of clients from scale ups to established multi-nationals. We unleash the possibilities of innovative technology through integrated communications that ignite curiosity, spark action and fuel success. We do this using our proprietary methodology which is underpinned by robust insight and strategy, purposeful creative, integrated planning and a core emphasis on measurement and evaluation.